If you can’t already tell, I was excited about the potential of this new setting and how it could perform with our account. So, right away, we put together a few experiments and I have some data to share. Disclaimer: I am not disclosing the campaign/conversion action details, but this data is pulled straight from the respective tests in our account.
Campaign # Experiment: Campaign-level Email Marketing List conversion setting with conversion action ABC Results: Campaign: Conversion action: CPA CNVR Original ALL . Original Conversion action ABC Segmented campaign by conversion action . Experiment Conversion action ABC . Takeaway: The new setting is beating the original by delivering a lower CPA for.
The conversion action we’re optimizing for—these results are significant! Campaign # Experiment: Campaign-level conversion setting with conversion action XYZ Results: Campaign: Conversion action: CPA CNVR Original ALL . Original Conversion action XYZ Segmented campaign by conversion action . Experiment Conversion action XYZ . Takeaway: As you can see, with this campaig.